About ME

Creative, resourceful, hardworking, driven art director/senior designer with a "can-do" attitude and entrepreneurial mindset with 8+ yrs experience in wholesale industry in midtown Manhattan with consumer products.  Much experience in print production / retail packaging & hangtags / e-commerce & website imagery / catalogs (print & digital) / sellsheets / Powerpoint charts & figures / user manuals / Tradeshow display banners & posters / flyers and other advertising/marketing materials, and some magazine work.  Effective and clear communication almost daily with numerous factories overseas in China with tasks such as sending over artwork files, carton markings, overseeing production, samples development, and most importantly corresponding on numerous on-going product developments of consumer products such as luggage/backpacks/bags, VR headsets, audio/speaker products, tech specs and user manuals.  For clarity on product development and samples revisions, created diagrams in Illustrator or Photoshop with product photos using arrows, key descriptors, even short video clips when necessary - whatever needed to clearly communicate with factories what changes desired.  Worked on-site with professional photographers at their studios during photoshoots for marketing/catalog photography - prepped with shot lists/reference images/any props, overseeing products shots for desired positioning/angles especially for catalog front cover shots, that sometimes required use of models for lifestyle shots. Expert photo retouching & production of final product/lifestyle images for advertising/marketing purposes (for print & web).

I enjoy doing any type of layouts for web/print and marketing through social media as well as possessing a natural knack for detecting spelling/punctuation errors.  Recently started creating videos uploaded to YouTube for virtual showcases in lieu of in-person tradeshows, using motion graphics in AfterEffects & video/audio editing using Adobe Premiere Pro. Recently certified in Motion Graphics (since Sept 2020) through Noble Desktop (“NYC’s Top Design & Coding School since 1990”).

A 2013 graphic design grad with additional coursework completed at SVA's (School of Visual Arts in NYC) Continuing Education division (Advertising class with John Rea, Havas Worldwide, Typography class taught by Adam Greiss, SVP, Morgan Stanley Creative Services as well as an Intermediate Photoshop class taught by Benjamin Bobkoff).  I am highly proficient in Adobe Creative Suite (CS6 and Creative Cloud versions) in Photoshop, Illustrator, AfterEffects, Premiere Pro, Bridge.